Mobile App Design Trends Expected in 2017
Content:
  • 1. Artificial intelligence 🤖
  • 2. From static to dynamic 📽️
  • 3. Gestures ✌️
  • 4. Design approach 🎨
  • 5. Interactive design🤳
  • 6. Changes in navigation 📲
  • 7. User-appropriate design 🙋
  • 8. ✅ Summary
  • Mobile is the trend. More and more internet users all over the world switch to the mobile devices. Desktop apps and modern websites look more like mobile apps. Mobile app design trends are trendy everywhere! Or will, at least, be in the nearest future.

    Global internet consumption
    Mobile overtook desktop in the global internet consumption (source - Zenith's Media Consumption Forecasts)

    This internet consumption statistics speaks for itself. Mobile overtook desktop already in 2014 and keeps growing.

    You definitely need to follow the stream!

    Trends in mobile design change all the time. So we decided to tell you about the most important ones.

    The Stormotion team analyzed the most common design predictions for the new year. That's what we can expect of the Mobile Design Trends 2017.

    Artificial intelligence 🤖

    Does The Terminator movie scare you? Then be ready to panic now! Smart machines are coming into our lives. Forbes experts say that in 2017 we will see more artificial intelligence technology in mobile design.

    Virtual and augmented reality

    One of the most remarkable events in the mobile world in 2016 was the Pokemon Go release. It had the boom effect in the industry. The enthusiasts will definitely try to surpass its success. So augmented reality will be one of the new mobile UI trends for sure.

    The Pokemon Go
    The Pokemon Go app

    The evolution of the virtual reality technologies will be the fastest in the gaming apps area. On par with the increase of devices tech capacity, the apps can have more complicated features.

    The improvement of the virtual reality devices has a huge impact as well. Nowadays, they can be easily connected with a smartphone to explore bright virtual worlds anywhere.

    Virtual reality
    The virtual reality devices are developing fast (image by Ramotion)

    Conversational UX and chatbots

    Conversational UX development is a part of the design evolution.

    It seems that a huge number of tasks like ordering pizza will be available through voice command interfaces.
    A good example of chatbots usage would be banking apps where you can check your balance or block the card when it’s lost.

    Conversational UX
    Conversational UX (image by Jackie)

    The technologies like chatbots and voice commands have lots of flaws at present. They are often blamed for the lack of empathy and misunderstandings. Hopefully, they will be improved in the near future.

    See Also What is Machine Learning and How to Use it in Your Mobile App?

    The necessity of the improved Conversational UX will definitely stimulate the evolution of voice recognition technologies.

    From static to dynamic 📽️

    Videos instead of images

    Mobile users prefer watching videos on their devices over other functions. Just take a look at the statistics below.
    The video content sharing via mobile traffic data will definitely grow.

    Share of video data in the mobile traffic
    Share of video data in the mobile traffic (source - ISPreview)

    Of course, the mobile internet became faster and more qualified and as a result – it’s easier to download the video content. And it’s not the only reason.

    Video allows visual storytelling. It’s always more efficient and interactive than text.

    You could say that images are a visual tool as well. But there is a huge difference - images are static. The video gives you a dynamic experience. That's why users prefer videos. And we predict that they will do more in 2017.

    Video in an app
    Video in a mobile app (image by Krijn Rijshouver)

    Animation

    Updates in the mobile coding technologies allow the use of more animation in the mobile experience.

    Through animation, UI designers can direct the user’s behavior. It also makes the application more interactive and entertaining for the users by creating a wonderful user experience.

    Animation in an app is a trend
    Animation in Text a Letter | By Stormotion
    See Also Text a Letter: Our Case Study

    Illustrations

    Static pictures are less appealing for the users than videos. They are still used in the mobile design, though. Traditional photos are now frequently replaced with illustrations.

    An Illustration is more personalized and unique than any photo. It demonstrates the nature of the product or brand and puts a user in a good mood. Using illustrations gives designers more freedom for experiments. That's why they are going to be popular in 2017.

    Illustration in an app
    Illustration in a mobile app | One of our client apps

    Gestures ✌️

    There are two basic gestures for the mobile users - swiping and scrolling. But there are so many gestures we use in our day-to-day life. They could become a part of our mobile experience too!

    In 2017 developers will likely be adding new gestures to UI. This will improve usability and retention rates through great user experience. It will become one of the new mobile UX trends.

    User's gestures
    User's gestures

    Design approach 🎨

    Minimalism

    No surprises, minimalism is still trendy. The complex reduction is still a primary task for designers. The content on the screen matters more than an impressive UI design.

    Minimalistic design in combination with good usability can turn a simple app into a strong communication or marketing tool. So it'll rule the mobile design world this year.

    Minimalistic design
    Minimalistic design of a mobile app (image by Ghani Pradita)

    Material design

    It seems that material design isn’t going to lose ground this year in the app UI.

    Material design
    Material design (image by Shourav Chowdhury)

    However, it’ll face the challenges of adopting the augmented/virtual reality technologies that are going to be the trend of the year. So the material design is going to evolve.

    Cards

    We can’t say it’s a completely new trend in the mobile design, but it’s still going to be actual in 2017. Cards are the best way to represent information on the screen. They help to organize and display data on the screens of the different size.

    We predict them to be a part of the app design trends for at least one more year.

    Cards
    (image by Aurelien Salomon)

    Bright colors and cool fonts

    Mobile interfaces are going to become more colorful in 2017. Feel free to experiment with hues and color combinations, but make sure they work for the good of your content.

    Bright colors in the mobile interface
    Bright colors in the mobile interface (image by Arcangelo Fiore)
    See Also How Much Does it Cost to Create a Navigation App Like Waze?

    Typography has been underestimated for a long time. Designers were more concentrated on the content and navigation, layouts and colors. But now fonts will be taken into consideration as well.

    Typography
    Fonts matter for the mobile interface (image by Nimasha Perera)

    Interactive design🤳

    It's not a secret that the successful apps are interactive and always dictate trends. Interactivity increases the retention rate of the app as the users become more engaged in it.

    Microinteractions

    Microinteractions will remain a trend in the modern mobile app design. They give users visual feedback from an app and create the positive user experience.

    Microinteraction
    A microinteraction

    The sounds in a mobile app

    An app can interact with the user not only through visual feedback. The audio effects, even small and tiny, will have a great impact on the user that will increase the retention rate. We believe that sound will be more widely used in the mobile apps in 2017.

    Changes in navigation 📲

    Hidden navigation

    Hamburger menu won’t be on our apps anymore. We will have more creative navigation - the hidden menus. It only appears when you tap on a particular area of the screen or use a particular gesture.

    The Chrome app already uses hidden navigation.

    The Chrome application
    The Chrome app

    Scrolling

    Modular scrolling is going to be the trend for the content-heavy applications. It allows reading separated columns or rows of the information, therefore the interface is clearer.

    Modular scrolling
    Modular scrolling (image by Wojciech Zielinski)

    Another option would be an infinite scrolling. You are familiar with it if you use the Instagram app.

    The Instagram app
    The Instagram app (image by Joy-Vincent Niemantsverdriet)
    See Also How Much Does it Cost to Develop an App Like SnapChat?

    Parallax

    Parallax scrolling has its own charm and gives a user the feeling of dynamism. It’ll definitely stay in the mobile app design trends this year.

    Parallax
    Parallax (image by Jardson Almeida)

    User-appropriate design 🙋

    Failure mapping

    While creating UX, designers usually consider perfect users, who follow the designed path on the app. But what if the user goes astray from this path? The need for failure mapping appears here to make sure that even a non-ideal user will have a positive user experience.

    Non-ideal user
    Failure mapping considers a non-ideal user's actions on the app

    Non-linearity

    On the other hand, there is a huge number of experienced mobile users who don’t need their handheld while using the app. We are sure that this year we will see more applications with non-linear interaction. Navigation will become more divergent giving the users more freedom for making decisions in the app.

    For example, The Amazon app. It has many functions and users can choose which ones to use and how.

    The Amazon app
    The Amazon app (image by Traver)

    ✅ Summary

    2017 is expected to be an exciting year in the mobile app interface design.

    So the latest mobile app design trends we expect are:

    • Artificial Intelligence and Virtual Reality technologies application for the mobile devices.
    • Conversational interfaces and chatbots.
    • Video and animation instead of traditional photos.
    • Fresh and bright design.
    • Interactive UI.
    • Smart navigation.
    • Design adapted for a user.

    Fresh ideas are coming!

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