Published: February 20, 2017
10 min read
Last updated: May 2, 2022
In this article, you'll learn:
🤔 iOS vs Android development: which one to choose?
💰 Business aspects of iOS vs Android development: don’t miss your piece of pie!
⚙️ Technical aspects: how to avoid difficulties?
🗃️ Case study
Choosing the right platform to build your first app is a half of success. Do you know that every 4th user (about 23%) abandons an app after a single use? You don’t want to have such an experience, right?
You can lower risks by clearly defining your aims, audience and resources. But it is also important to know basic differences of Android and iOS platforms. Do you want to get the latest information on this topic? Follow us!
By the beginning of 2017, iOS and Android share an unbelievable piece of the mobile market – 96%, leaving all other operating systems far behind. Nevertheless, you have to choose out of this 2 variants anyway.
Interesting fact: Instagram, first launched on iOS in 2010, became available for Android users only 4 years later, in 2014.
“A journey of a thousand miles begins with a single step,” as the Chinese philosopher Lao said. Of course, it seems better to build an app for the both platforms at the same time, but there are also some reasons not to do so:
“Ok,” you may reply, “so which one should I choose?”. We hope, our Android vs iOS comparison is the best answer for this question! Let’s take a complex look at the both platforms and find out their strong and weak points.
What do you want your app to be like? You want it to be profitable and popular, sure. And believe it or not, it also depends on the platform you have chosen. How? Let’s have a closer look!
5 years back, in 2012, Android with its 21.5% share of the world’s mobile market would seem a looser comparing to iOS 61%. Now, over just a half of a decade, the situation has dramatically changed. In 2017 Android owes 64% of the world’s mobile market, which is twice higher than iOS does (32%). Numbers speak for themselves.
Of course, you should also consider other demographical stats, but have 2 potential users instead of 1, isn’t it great? So in the first round of Android vs iOS development one point goes to Android.
You want your app to be not only popular but also profitable? Everyone wants! You may think, if Android has a bigger piece of the pie, it also has a larger revenue. And that’s where you are wrong.
With the 82% growth in net revenue during 2016, Android still stays behind iOS (which has grown by 60% during the last year). The difference is quite evident: having a half as many users, Apple App Store brought in almost 64% more revenue.
The revenue of Android's Google Play and Apple's App Store
Numbers speak. Again. One point goes to iOS.
It may seem obvious that Android has more app downloads than iOS. “What does it say to me?” you may ask. Maybe Android vs iOS apps revenue comparison looks more attractive for you, but the point is that Android apps raise more money from ads. More downloads mean more users. More users mean more profit from ads. It’s as simple as that!
When choosing the platform for a mobile app, you should also consider technical factors. They will help you to understand which way is cheaper, easier and faster.
When it comes to the development complexity of an Android app vs iOS app, Android loses. And we may not even consider differences in the programming languages. The main difficulty lies in the fragmentation.
Apple has the limited number of devices running on iOS: iPhone, iPod and iPad. Moreover, the most recent statistics shows, that over 50% of users updated their operating systems to the latest version (iOS 11) during the first 3 weeks after the release. Now this number is as high as 80%.
iOS developers have to build an app only for the newest operation system versions
It makes lives of iOS developers easier. A development process flows faster because you have to build your app for a narrow range of devices and operating systems.
But if we talk about Android, it’s just a mess. There are dozens of smartphones and tablets on Android with different screen sizes and aspect ratios. It means your app should be suitable for all of them. Or at least for the biggest part.
The same thing is about operating systems. Here you can’t find any, which is used by more than 50% of Android device owners. And it means that you again have to consider this difference while building your app.
Android developers have more troubles
So the winner in this Android vs iOS duel is the last one.
After reading the previous passage, it may be easy to guess what platform you will spend more time on building your app. Yes, it’s Android. And, yes again, because of its fragmentation. So when comparing an Android developer vs iOS developer, the last one has less work to do.
Android Studio is a usual "workplace" for Android developers
Some say it takes 30-40% longer for Android developers to create a mobile app even despite not very difficult programming language (for Android developers use Java or Kotlin, for iOS – Objective-C/Swift). And we're trying to save our time and resources, right?
This is the important question for every developer, but it has no clear answer. And that’s why:
So, it looks like here we got a draw.
Till now it seemed that iOS apps are easier, faster and a bit cheaper to design. But even when your app is finished and ready to conquer users all over the world, there is one important step left – publishing to the app store.
Google Play Store lets you upload your app for a one-off $25 payment and without a long and strict approval process. In fact, your mobile app will be available within a few hours. You can also easily and freely run a live beta test or update it. That’s all!
But even when your app is finished and ready to conquer users all over the world, there is one important step left – publishing to the app store.
However, if you are looking for a long and exciting “adventure”, you should definitely choose iOS. But think twice. Every app and even update in App Store goes through a strict approval process by humans. And it may end not in your favor, which will make your efforts wasted. The only way out is to try again and again (of course, taking into account the checkers’ comments) until your app is approved.
Anyway, you will have to wait a couple of days before you get an answer. Be patient: sometimes it takes longer than a week.
And one more thing: instead of one-off $25 payment in Google Play, Apple App Store set up $100 annual fee.
In this Android vs iOS development duel Android is the evident winner.
But in fact, no one is the winner. Each platform has its own advantages and disadvantages, and their importance may vary according to your needs.
However, there is another thing which can help you. It’s always important to know your target audience and to design a mobile app according to its preferences, interests and other characteristics. So here is a general portrait of iOS and Android users.
If your users…
… you should think about app development on iOS platform.
Guide: How to Find and Hire Expert Remote iOS Developers for Your App?
But if your users…
… you may benefit more from app development on Android platform.
We also decided to give you some hints, which will help you to choose the right variant between iOS vs Android development specifically for your project. So here are the most popular questions and answers for them.
Answer: iOS, because its users have a higher income on average and spend more money in mobile apps.
Question 2. Which platform should I choose, if I want to make money from in-app purchases?
Answer: iOS again, due to the reasons mentioned above.
Question 3. Which platform is better to create a minimum viable product?
Answer: most developers advise using iOS platform because it allows building your MVP faster and cheaper. On the other hand, you will have to buy Mac and iPhone/iPad, if you don’t have one.
Question 4. Which platform should I choose, if I want to make revenue from in-app ads?
Answer: definitely Android, because it has twice as many users, who are more inclined to watch ads.
Question 5. Which platform is better for designing mobile games?
Answer: Games are the most popular category in both app stores, but on Android it accounts for 90% of all revenue for apps, while on iOS for 75%. It means that Android is more preferable.
The wrestle Android vs iOS seems to become even tougher. No doubt, that each platform has its pros and cons. Moreover, if the one was perfect, why would we need the second?
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So as to sum up let's take a final look at the strong and weak points of these two platforms.
What about iOS?
So as you can see there is no universal solution for any case. You should think through all aspects before making the final choice. We are sure that you won’t fail. And we hope that this article brought you one step closer to your success.
Take your chance and good luck!
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