Published: February 27, 2023
11 min read
Last updated: March 1, 2023
⚖️ ChatGPT Integration: a Few Things to Keep in Mind
📈 How Can ChatGPT Integration Help Your Business?
🎁 Bonus: a Prompt Example for ChatGPT
⚙️ Technical Ways to Integrate ChatGPT
Artificial intelligence like ChatGPT will change our world. Not my words, actually — it was Bill Gates who said that ChatGPT integration in the workplace will change how we do things.
Yet, not everyone shares the same enthusiasm. For example, Apple co-founder Steve Wozniak believes that while this chatbot can do “pretty impressive things”, it can also make “horrible mistakes”. So instead of just blind-following the technology, it’s always important to clearly know why and how you’re going to use it.
ChatGPT has already changed the world but how can it change your app? (shot from the OpenAI website)
In this article, we’ll provide a guide for business and startup owners who are considering integrating ChatGPT into their mobile or web products. Keep on reading to learn more about top use cases and technical ways for implementation. Let’s dive in!
First thing first, let’s take a moment to align our understanding of this chatbot and ensure we have a clear grasp of its pros and cons.
However, you may say that chatbots and AI models have already been around for a while, so what’s the hype about? Well, we won’t hold a lecture on AI development history right now but rather give you a list of pros and cons of this model, so you can make your own conclusions before integrating Chat GPT:
With those in mind, you probably already have a clearer picture of do’s and don’ts regarding Chat GPT integration.
As you can see, the bot can be useful in many contexts and its usage is often limited by nothing but your creativity and imagination. However, this flexibility sometimes may be confusing: “Ok, I can use it for a lot of things but for what exactly?”. To answer this question, we’ve gathered some ChatGPT use cases that you may apply to your business.
There are dozens of ways in which different businesses may benefit from integrating ChatGPT. We’ll cover some of them in this section.
If you haven't done any extensive research on the bot before, it might seem like its main feature is text generation. However, the model itself is capable of performing far more complicated tasks, and text generation is simply the way to communicate with the end-user.
AI chatbots can greatly improve customer service in many ways (image by Emrah Kara)
It means the possible benefits of ChatGPT Integration go beyond “write me a LinkedIn post” tasks. Do you need to optimize a supply chain for your manufacturing business, introduce fraud detection for a banking app or improve the recommendation system on your eCommerce website? That can be done, too!
Therefore, we gathered a bunch of interesting use cases to inspire you. For your convenience, we broke them down into 5 categories:
However, if you don’t find something that perfectly suits your needs in the use cases we share below, make sure to check a little bonus we’ve left for you at the end of this section.
First things first, many businesses really integrate ChatGPT to perform content-related tasks. Yet, its possibilities aren’t limited just to writing — the bot can perform more complex tasks. Let’s take a look at a few examples:
ChatGPT can be used to generate content for blogs, articles, ads, marketing materials, product descriptions, etc. It can assist with research, generate topic ideas, and even write content in a specific style or tone of voice.
Top industries to benefit: media, marketing, publishing, education.
It can provide automatic summarization of long articles or documents, which can be useful for people who need to quickly understand the main points of a text without having to read through the entire document.
Top industries to benefit: legal, media, education.
The bot can transcribe spoken words into text, making it easier for businesses to analyze customer conversations.
Top industries to benefit: media, healthcare, legal.
You can use the bot to translate text in real time for messaging apps, social media platforms, and other communication channels.
Top industries to benefit: hospitality, travel, media.
If the product you’re building is aimed at workflow optimization for your end-users, Chat GPT integration can enhance some of its features. Take a look at some examples below:
The bot can provide virtual assistants for task management, including scheduling, reminders, and to-do lists.
Top industries to benefit: marketing, finance, IT.
It can help users sort, prioritize, and respond to emails, improving productivity and reducing email overload.
Top industries to benefit: eCommerce, business & professional services.
ChatGPT can help users schedule posts, respond to comments and messages, and provide recommendations for content and engagement strategies.
Top industries to benefit: marketing and advertising, eCommerce, media, entertainment.
You can use the bot to manage knowledge and information, such as FAQ pages or employee manuals, making it easier for employees and customers to find answers to their questions.
Top industries to benefit: legal, healthcare, finance, education.
The use cases from this section may be relevant to quite different products — from eCommerce marketplaces to fitness apps. This is so because they’re mainly focused on improving the overall user experience, regardless of the platform (web or mobile) and niche. Here are a few examples:
The bot can answer questions, troubleshoot technical issues, and provide info about products and services.
Top industries to benefit: eCommerce, healthcare, finance, logistics, Internet of Things, fitness.
ChatGPT can help personalize user experiences by providing recommendations for products, services, and content based on user preferences and behavior.
Top industries to benefit: eCommerce, media, entertainment, healthcare, finance, fitness.
You can use the bot to assist customers with their purchase decisions, such as through product comparison tools or chatbots that provide product information and reviews.
Top industries to benefit: eCommerce, healthcare, finance.
It can analyze customer feedback, such as through sentiment analysis tools or chatbots that collect feedback and provide actionable insights.
Top industries to benefit: eCommerce, marketing, healthcare.
By integrating GPT-3 Chat, you can address possible security issues. Thanks to its ability to work with large volumes of data, it can help with spotting suspicious activity or revealing the weakest places in your security infrastructure. For instance:
ChatGPT can detect fraud by analyzing large volumes of data, identifying patterns and anomalies that may indicate fraudulent activity.
Top industries to benefit: banking, finance, eCommerce, healthcare.
The bot can monitor networks for suspicious activity and alert security personnel to potential threats. It also can analyze network traffic and detect anomalies, such as unusual login attempts or data transfers.
Top industries to benefit: IT, security, IoT, legal, finance.
You can use the bot to monitor compliance with industry regulations or internal policies, helping businesses avoid legal or ethical issues.
Top industries to benefit: legal, healthcare, finance.
It can help businesses identify and assess potential risks, and prepare for potential disruptions. For example, it can analyze data from various sources, such as network traffic logs, to identify potential cyber threats that could impact a business.
Top industries to benefit: IT, finance, logistics, healthcare.
Finally, the bot can also help not to reinvent the whole processes and workflows but rather adjust and enhance them where it’s possible. Thus, you or your users can get even more from what they already have. Some of the examples are:
ChatGPT can use machine learning algorithms and natural language processing to analyze vast amounts of data and provide insights that can aid in decision-making. For example, a virtual assistant powered by ChatGPT can analyze market trends, financial statements, and other data to provide investment recommendations and help investors make informed decisions.
Top industries to benefit: IT, finance, eCommerce, healthcare.
The bot can analyze data from various sources, including databases, spreadsheets, and social media platforms, to provide insights on consumer behavior, market trends, and other relevant information. The virtual assistant can also help with data visualization, creating charts and graphs to make complex data more accessible to businesses.
Top industries to benefit: eCommerce, analytics, consulting, finance.
The bot can use natural language processing and machine learning algorithms to track inventory levels, monitor order fulfillment, and manage other aspects of the supply chain.
Top industries to benefit: logistics, manufacturing.
It can help with budgeting, bill payment, and financial planning, and provide recommendations for investment strategies and opportunities.
Top industries to benefit: finance, banking, eCommerce, retail.
Although we’ve shared quite a few use case examples above, this list is far from exhaustive. These were just some ideas to show you that the potential benefits of integrating ChatGPT are not limited to text generation.
However, as a software development agency, we understand that every project requires special treatment. If you’d like to learn exactly how ChatGPT can contribute to your mobile or web app, you can drop us a line!
Integrate ChatGPT into your app with our help!
Another way to learn more about its capabilities regarding your project in particular is to… ask ChatGPT! However, the quality of the answer heavily depends on the question itself. Thus, it’s necessary to write an accurate prompt that would put the bot in the relevant context.
But don’t bother doing it from scratch, as we did it for you! Below you can find a prompt example that will help the bot provide you with a detailed and insightful answer. You just need to fill in the blank spaces and send it out!
It seems we’ve covered why’s of integrating ChatGPT. However, one of the key questions is still on the table: how do you make all this magic happen?
In the next section, we won’t go deep into technical details as this is not how-to instruction for developers. Instead, we’d rather want to explain to the owners of mobile and web apps the key differences in approaches to ChatGPT integration.
The key thing you should know as a non-developer: you need professional developers to integrate ChatGPT into your mobile or web app. This may be everything you need to know if you decide to delegate this task to your current or future Tech Partner.
However, if you want to have a better picture of GPT Chat integration for yourself, we’ll cover that in this section!
There are different ways to integrate GPT-3 technology into your app (image by soroush norozy)
From a technical perspective, there are several approaches to ChatGPT integration, each with its advantages and disadvantages. In this article, we decided to focus on 3 approaches:
Let’s take a closer look at each option!
Difficulty of implementation: ⚙️⚙️/3
Customization possibilities: 📱📱/3
One of the easiest ways to integrate ChatGPT into your mobile or web app is by using an API.
Due to its simplicity, this method requires minimal technical expertise and resources. Thus, it can be a great option for businesses that want to quickly integrate a chatbot into their app without investing too much time or resources.
On the other hand, it provides fewer customization options compared to other methods. Therefore, you won’t be able to fine-tune ChatGPT to your needs but rather create an interface within your app so users can directly ask the bot.
Difficulty of implementation: ⚙️/3
Customization possibilities: 📱/3
Using a chatbot builder platform is an easy and accessible way to integrate ChatGPT into your mobile or web app. Such platforms usually come with a variety of pre-built tools and interfaces for creating chatbots, including integrations with ChatGPT.
Another thing that may be important to you is that chatbot builders often have subscription-based pricing models with different tiers. This means that you, as a business owner, can choose a pricing plan that suits your budget and usage needs, and gradually scale as your needs grow.
Some chatbot builders require minimal technical knowledge but provide limited functionality (image by Arvin Aradhana)
When using chatbot builders, it’s important to remember that the level of possible customization is defined by the platform itself. Thus, in some cases, you may go pretty far with setting your own design and functionality of the bot. At the same time, other platforms may have serious limitations on the types of responses that can be generated or the types of integrations that can be made.
Therefore, this solution may work best for business owners who want to integrate ChatGPT into their mobile or web app while having limited financial and time resources. Yet, the flip side of the coin is that they’ll have to deal with limited functionality.
Some of the chatbot builders that support ChatGPT integrations are:
Difficulty of implementation: ⚙️⚙️⚙️/3
Customization possibilities: 📱📱📱/3
This option is rather a mix of the previous two with its own specifics. Simply put, it requires creating your own chatbot from scratch and then implementing API integration.
Custom implementation is typically the most complex and requires the most technical expertise and resources. That’s because businesses must create a unique code base to interface with the ChatGPT API and develop their own logic to handle the user’s inputs and generate appropriate responses.
Custom Chat GPT integration is the only way to accurately fine-tune the bot to your business needs (image by Maciej Dyjak)
At the same time, custom ChatGPT integration provides the highest level of flexibility. Thus, businesses can design the chatbot’s responses and workflows to fit their specific needs.
The process of creating a custom implementation for ChatGPT integration involves:
Depending on the scope of the project, this process can take anywhere from a few weeks to several months to complete. Furthermore, ongoing maintenance and updates may also be required as the chatbot is used and new use cases emerge.
How to Make a Chatbot Using JS
Custom GPT Chat integration will suit businesses that require a high level of customization and control over their chatbot. For instance, businesses in regulated industries like finance and healthcare may need to adhere to strict compliance guidelines that require a custom implementation to ensure compliance. Additionally, businesses with unique user journeys and use cases may benefit from a custom implementation to create a chatbot that aligns with their brand and user experience.
If it seems a little bit risky to implement such new technology into your workflows, don’t worry. There are already some successful examples of ChatGPT helping businesses address their needs:
Keeper Tax is on the growing list of companies that already integrated GPT-3 technology into their apps (shot from the Keeper Tax website)
OpenAI, the company behind ChatGPT, also offers a tutorial on how to integrate the bot for various use cases. For example, on this page, they explain how to replace a standard FAQ block in the app with an "open question" block, so the bot can write a custom answer to a user based on your knowledge base.
Finally, you can check this page for even more examples!
By considering the different ways to integrate ChatGPT into their mobile or web app, businesses can choose the method that best fits their needs and resources. Whether a business is looking for a quick and easy solution or a customized chatbot with advanced capabilities, there is a method available to help take their app to the next level.
When it comes down to specific options, there are 3 major approaches to choose from:
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