Top 6 Ecommerce Mobile App Design Tips for Improving Sales
When was the last time you went shopping? It takes too much time and energy to run around shopping malls, choose what you want to buy and then come back home with a bunch of bags in your hands. Isn’t it more convenient to use your mobile device for shopping?
That’s exactly what your customer thinks! So having a mobile app for sales is a must if you want your business to prosper.
According to the latest statistics of U.S. mobile retail commerce sales, mobile users prefer mobile apps more and more often to purchase online. This tendency is estimated to get only stronger in the future.
On the other hand, Internet Retailing reports that only 1/10 of mobile retailers actually offers an app for its customers. So you can see the free niche that has been waiting for you all this time!
So why should retailers offer mobile apps?
- It’s an innovative way to market products and raise sales;
- Mobile stores are available anywhere;
- The users can buy with a single click wherever they are;
- More clients - more sales - more profit;
- It’s easy to gather information about the clients, their needs, and wishes;
- You can get in touch with your customers easier.
But it’s not enough just to have a mobile app. Positive customer experience matters for increasing retention rates and sales.
We know that you:
- Have a mobile app design company;
- Are interested to find out how to design a mobile app for improving sales;
- Want to increase sales through the app you already have;
- Are ready to improve your mobile app interface design skills.
We asked our best UX-wizards at Stormotion about designing an eCommerce mobile app and gathered their top 6 tips for you!
The less the better!
The screen of smartphones and tablets is much smaller than on laptops or PCs. Consider this when creating ux design for mobile apps.
The visual area shouldn’t be cluttered with text and images. Buttons and menus should be placed nicely so the screen doesn’t look messy.
The only way to keep your user on the app is having less content but complete information on the screen.
Here is a good example of a screen containing all the necessary information which is not too overloaded.
Your key area on the screen is the so-called thumb-friendly zone. Use it to place the most important buttons and functions.
Good news is that devices are generally getting bigger so you’ll have more space on the screen.
Don’t try to save place on the screen by making each object smaller or reducing the distance between objects. Your customer will use fingers to tap on them. It should be easy to do.
Keep it simple and clear!
The simpler your design is the more likely it’s for your clients to find exactly the product they were looking for.
While designing an eCommerce mobile app, think about first-time users. Your app shouldn’t have complicated guidelines and instructions for use. Interfaces should be intuitively understandable, like in the «Free people» app.
Consider that every mobile OS has its own style guidelines:
- Material Design for Android;
- Human Interface Guidelines for iOS. Your app should look native with the platform.
There is one more way to approach Ecommerce app UI design. You can use familiar design patterns like:
- Action bars;
- Popups and overlays;
- Discoverable controls etc.
It doesn’t mean you are a design plagiarist. You can use common design patterns and add your own creativity. In this case, the app will look quite familiar to your customers, but they won’t be bored.
Minimalism is a trend in mobile app design.
Once you created the design concept, keep it consistent through all screens in your app. For instance, if a «Buy now» button is orange on one page, it should be orange on all other pages as well.
Make it easy to buy!
What is your main goal? You want clients to buy your product, right? Let them do it quickly!
Put a prominent «Buy now» or «Add to cart» button on the product screen so a purchase could be made faster.
Here is an example. This application leaves you very few chances to get off the app with no purchase.
When you buy anything, you want to know how much it’s going to cost you, right? So do your customers. Price should be clear for them.
Users should see what you want to sell. They like when the main screen shows the most popular goods or your special offers right away.
Always add a full description for products you sell. It should include:
- Key features of the product;
- Size or measures;
- Guarantee or storage length;
- Information about the producer;
- Reviews etc.
Purchasing should be the easiest thing to do for your customer.
While developing your own user interface consider adding an option of tagging favorite products or creating a wishlist. People usually don’t buy one product right away. They compare a few of them and then decide which one to buy.
Adding «Favorite» button makes it easier to find the product your customers want to buy.
One of the most important options your client uses in an ecommerce mobile app is searching and navigation.
Search should have filters according to features of your product.
While creating a navigation menu, consider that:
- There is no place for a large menu on a small screen;
- The menu should contain only the most important categories;
- Each item description should be formulated in one word only.
Avoid long sign up and checkout process!
People find long multi-page signup or checkout process boring. They just don’t have patience for this, especially mobile app users.
Social networks already have all the information about us. So why not consider them as tools? One click - and registration in the app through FB, VK or Instagram profile is complete! Your customers will appreciate saving their time.
An option of buying as a guest works great as well.
Make login and checkout process simple.
Using social media has an additional advantage. Your users might enjoy:
- Sharing what they buy;
- Looking who else got this product;
- Reading other people’s reviews.
Seeing that someone else bought your product already increases the client’s commitment to purchase it.
For instance, Amazon has a great system of customers’ reviews.
Your clients always want their transactions and orders to be safe while they are buying online. So think about security while developing your app. It helps to build trust between you and your customers so they’ll stay committed for a long time.
Make it work fast!
It doesn’t matter how brilliant your app is. If users have to wait - they’ll leave. Life pace is incredibly fast now so you have to create an app to do everything on the go.
Did you know that your app should give the customers the basic information within 5 seconds? They have to find out:
- Who are you?
- What do you offer?
- What value could your product give to me?
People are confused if they can’t find this information quickly. And what happens when clients are confused? They leave. All of that occurs subconsciously but still affects the behavior.
Design your app for speedy work.
When you customers do anything in the app, they want to see the reaction.
It’s nice to let users know something is happening. Give them visual feedback in any way you like:
- Change of color;
- Symbols (like thumbs-up or check mark);
- Lettering etc.
Visual feedback is a small trick that makes it look like an action happened instantly while the system is processing it.
If the users have to make multiple steps to complete some action in the app, let them know what stage they are on by adding a progress bar.
Making your app interactive will definitely have a positive effect on the retention rate. Another advantage is understanding what your clients like and don’t about your app.
If your customers have to wait, make it at least entertaining for them.
Creating your app from scratch, take care of an equally fast work when it’s used by one person or thousands of people at the same time. Speed should be your priority from the very beginning so you won’t have to deal with angry clients and review your code in rush to fix the situation.
Make it look perfect!
Graphics, icons, fonts, colors – every detail matters. Developers often underestimate the value of good design.
Be professional at everything you do designing an eCommerce mobile app. Even though the screen is smaller, flaws are still noticeable for your user.
Design should be modern and thought-out.
The design is all about trends, and Ecommerce app UI design is not an exception. So you have to follow the stream. Outdated apps look comical.
You might need to hire a designer. Of course, this will increase the cost of your project - which can be quite critical for startup, but it’ll also make your app competitive.
Flat minimalism and material design are the main trends at present. Using their principles in your mobile app interface design will help you keep with the latest industry standards.
So it seems that we found the key ideas for eCommerce mobile app design. A good app should be:
- Visually nice;
- Easy to use;
- Aimed to sell more;
- Connected to social media;
- Designed in a trendy way.
We hope that our eCommerce app design tips will help you to create a successful mobile app and increase your sales!
No one is protected from mistakes and bugs, though. Give your clients a way to contact you, if something goes wrong. They’ll appreciate it and come back to your store.
There is one last advice. And it’s probably the most important one – think as a customer.
Look at your app and ask yourself only one question: «Would I use this app to buy?»