MobiLoud is a mobile app development platform that helps businesses convert their websites into fully functional mobile apps. The platform offers a user-friendly interface, simplifying the creation, management, and launch of custom applications. MobiLoud enables businesses to engage customers through native mobile experiences while providing features to optimize app management and distribution across app stores.
Additionally, MobiLoud offers services like custom design, UI/UX optimization, analytics, and marketing support to guide businesses throughout the app development process.
Year
2019
Country
UK
Team
4 people
Commits
3324
Development
235 weeks
Challenge
MobiLoud faced several challenges in ensuring smooth development and maintenance, particularly due to the complexity of the platform and the global, remote nature of the development team.
MobiLoud approached us to support the development and ongoing maintenance of their mobile app development platform. Our role was to act as a support team, handling and fixing bugs and issues raised by users.
The main issue was the coordination required between teams across different time zones, leading to inefficiencies and delays in addressing bugs and updates.
Additionally, maintaining the app's quality and performance while adding new features and resolving user-reported bugs became increasingly time-consuming, especially as MobiLoud rapidly scaled.
The testing and bug resolution process required significant manual effort to ensure consistency and functionality.
Process
Stormotion served as MobiLoud’s dedicated support team, focusing on bug fixes and addressing user-reported issues such as non-responsive buttons or dark mode problems.
We prioritized bug reports from the product owners, dedicating 80% of our efforts to resolving these issues. Effective communication was key, as our team worked remotely across different time zones.
A Project Manager, two developers, and a QA Engineer collaborated closely, particularly with the Indian-based team, to streamline coordination and improve development speed.
Solution
To address MobiLoud's challenges, we streamlined the development process by gaining direct access to their configuration generator. This allowed us to quickly create custom test setups, reducing issue resolution time and speeding up bug fixes.
The improved testing process enabled faster updates, fostering more creative solutions and boosting app quality.
Enhanced collaboration with the Indian-based team ensured smoother implementation and consistent app updates. This efficient approach led to a more reliable app with improved features, supporting MobiLoud’s growth and success.
Success for MobiLoud from a:
PM Perspective
Our collaboration with MobiLoud enabled rapid bug fixes and continuous app updates. By streamlining the configuration process and accessing the configuration generator, we reduced troubleshooting time, maintaining a steady development pace. This allowed MobiLoud to focus on scaling the platform and adding new features without being held back by maintenance tasks.
Development Perspective
We successfully integrated several key features, including Klaviyo for push notifications, local notifications, and Facebook social login. These integrations were crucial in enhancing the app's functionality, improving user engagement, and streamlining the sign-in process.
QA Perspective
In our QA process, we focused on ensuring the app’s stability and usability across a variety of configurations. Our team conducted extensive testing for each new feature and bug fix, with particular attention to the reliability of notifications and user interactions.
This rigorous testing process helped identify and address issues early, ensuring the app delivered a seamless experience for users and maintained its performance across multiple environments.
Overall Business / Roadmap Perspective
We contributed to a 15% improvement in user engagement, primarily through the successful integration of push notifications and social login features. The app now supports up to 10,000 active users per month, with plans to scale further.
Our improvements in the development cycle, combined with faster bug resolution times, enabled MobiLoud to focus on long-term strategic growth, introducing new features and expanding their user base with greater ease.
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