How to Build a Health Insurance Mobile App: Costs and Practical Advice

The healthcare industry is evolving rapidly, and mobile technology is at the forefront of digital transformation. Managing your health insurance from your hand is no longer a distant vision. Today, users can easily choose the right plan, submit claims, track expenses, and even find the nearest doctor — all through a single mobile app.

With consumers expecting more digital convenience, it's no surprise that health insurance providers, healthcare institutions, and health tech startups are increasingly investing in health insurance app development to stay competitive.

But how do you build a health insurance app that meets all the needs of your clients? The process, while intricate, can be broken down into a few clear steps:

1. Research: Start by identifying market needs and understanding what your users expect from a health insurance app.
2. Discovery Phase: Define the app’s key features and create a development roadmap tailored to your goals.
3. UI/UX Design: Focus on creating a user-friendly interface that is both intuitive and visually appealing.
4. Development: This is where your app comes to life, as developers code the core functionalities.
5. Compliance Checks: Ensure your app meets healthcare regulations like HIPAA to protect user data.
6. Testing: Rigorously test the app to identify and resolve any issues before launch.
7. Launch: Deploy your app to the market, making it available to users on iOS, Android, or both.
8. Post-Launch Maintenance: Continuously improve your app based on user feedback and performance analytics.

Curious about the details of each health insurance mobile app development step?

📌 Together, these factors underscore the urgent need for health insurance apps that allow providers to enhance customer engagement and adapt to a rapidly evolving marketplace.

💊 Benefits of Health Insurance App Development

But what are the specific benefits of investing in health insurance app development? Let’s explore how these apps can transform the way providers and consumers interact.

Payment Management

This feature allows users to track and manage payments, such as premiums, deductibles, and co-pays. It includes reminders, scheduling options, and a detailed transaction history to help users stay on top of their insurance-related finances.

Media Sharing

A media-sharing feature facilitates the sharing of medical documents, images, and receipts between users and insurance providers. This capability streamlines communication and helps expedite the processing of claims and inquiries.

Effective Communication

Incorporating effective communication tools within the app, such as online chats and video/audio calls, enables users to message insurance agents or healthcare providers directly. This ensures quick responses to queries and fosters a better relationship between users and their insurance representatives.

In-App Payment Integration

If you want to add extra value to your app, you can integrate in-app payment gateways when you build a health insurance mobile app. It enables users to securely make payments directly within the app, without needing external platforms.

Push Notifications

Push notifications serve as real-time alerts to inform users about important updates, such as insurance policy changes, payment reminders, and new services. This feature keeps users engaged and informed about their health insurance status.

Early Diagnosis

By leveraging AI-powered tools, early diagnosis features can analyze health metrics and detect potential issues before they escalate. This proactive approach supports preventive care, empowering users to manage their health more effectively. Additionally, users can find the right doctor based on their specific health concerns, ensuring they receive timely and appropriate care.

You can also incorporate features commonly used to develop a mental health app, such as therapy scheduling, symptom tracking, and guided meditations.

Multi-Factor Authentication

Implementing multi-factor authentication adds an extra layer of security to protect sensitive user data, ensuring compliance with regulations like HIPAA. By requiring additional verification steps, such as biometric scans or one-time codes, this feature enhances overall security and protects against data breaches in healthcare apps.

Searching for Doctors

A searchable directory of healthcare providers allows users to find in-network doctors based on their location and specialty. When you develop a health insurance app or develop womens health app, including this directory can significantly improve user experience and satisfaction.

Search for Drugs

A drug lookup tool enables users to search for medications, including their costs and availability at local pharmacies. By leveraging IoT in healthcare, you can also enable smart reminders for taking medications, ensuring patients stay on track with their prescriptions and improving adherence to treatment plans.

Access to Medical Documents

Providing secure access to important medical records within the app allows users to store and retrieve prescriptions, test results, and other essential records easily. This feature promotes organization and ensures users have important information readily available.

Support Team

What apps lack customer support? Those that don’t prioritize user experience and customer loyalty. However, you shouldn’t overlook this feature during health insurance software development. Having a dedicated support team accessible through the app ensures that users can get assistance with technical issues or inquiries related to their insurance.

Health Insurance App for Healthcare Providers

Health insurance applications for healthcare providers enhance communication between healthcare providers and insurers, streamlining claims and improving patient care.

For instance, Zocdoc helps providers manage appointments while sharing critical insurance information in real-time. Effective health insurance app development can further optimize these processes, ensuring that both providers and patients benefit from improved access and efficiency.

Explore existing solutions offered by competitors like Oscar Health or Aetna to pinpoint their strengths and weaknesses. Conduct surveys, gather user feedback, and analyze trends such as the rise of telemedicine platform development and AI-driven diagnostics. This step ensures your app addresses specific pain points and offers a unique value proposition.

Discovery Phase

In this phase, you'll define the core objectives of your app, establish KPIs, and outline a detailed health insurance mobile app development roadmap. This stage involves creating user personas to understand the behavior and needs of your app’s target audience.

Collaborate with key stakeholders — insurance experts, developers, and designers — to prioritize the most important features. You should also outline technical requirements like the tech stack, integrations (e.g., APIs for claims processing or telehealth platforms), and regulatory compliance measures. Clear documentation from this phase will streamline the development process.

To learn more about the importance of the discovery phase, check out our comprehensive guide, based on our hands-on experience with real projects:

UI/UX Design

User-friendly design is crucial in medical insurance app development, where simplicity and clarity determine the app’s success. Start by creating wireframes to visualize the app’s structure, followed by prototypes that simulate user interactions. Ensure that the app is intuitive, with easy-to-navigate menus, accessible icons, and clear labeling.

Design with accessibility in mind (e.g., larger fonts and voice commands for elderly users). Focus on a seamless user experience, where users can easily view health plans, manage payments, or contact support. Test designs with real users early on to gather feedback and refine accordingly.

For more insights on making your app accessible and inclusive, be sure to explore our detailed guide, written by our React Native developer, Alexander Pokhil:

Development

At this stage, your app’s blueprint comes to life. The health insurance application development process involves both frontend and backend engineering.

• Frontend development focuses on building a responsive interface that works smoothly across devices (iOS, Android, or cross-platform).
• Backend development, on the other hand, involves setting up the infrastructure to handle user data, manage claims, integrate third-party services (such as payment gateways and push notification services), and ensure real-time communication between users and insurers.

Agile development methodologies are ideal, allowing continuous testing and improvements as new features are implemented.

Want to know how we use the Agile approach in our projects? Check out our comprehensive article with PM insights:

Compliance Checks

Ensuring compliance with industry regulations like HIPAA or GDPR is non-negotiable for any mobile health consumer app. Here’s how you can maintain compliance:

• Implement robust encryption and secure data storage from the start.
• Regularly review and update insurance policies to meet evolving regulatory standards.
• Conduct thorough audits of both the app and your development process to catch any vulnerabilities early.

Take a look at our comprehensive guide on ensuring that your app is secure and ready to meet the legal requirements of the health insurance industry:

Testing and QA

Testing is a crucial stage of health insurance software development, where the app undergoes rigorous evaluation to ensure all features work as intended.

1. Functional Testing. We perform extensive functional testing to ensure that core functionalities like claims management, payments, and notifications operate without glitches.
2. Non-Functional Testing. This encompasses several key areas:

• Performance Testing. We ensure the application can handle high traffic.
• Usability Testing. We assess the app's user-friendliness to ensure it meets user expectations.
• Security Testing. We perform testing to identify any vulnerabilities that could compromise sensitive data.

If you're interested in learning more about our QA process, check out the complete guide from our experienced QA Engineer, Ostap Shtypuk:

Launch

Once you build a health insurance mobile app and conduct thorough testing, it’s ready for launch. The process begins with submitting the app to relevant app stores (Google Play, Apple App Store) while ensuring it meets their guidelines for health and medical apps.

Simultaneously, create a marketing strategy to raise awareness about your app — leverage digital marketing, email campaigns, and partnerships with healthcare providers.

A well-coordinated launch should include a smooth onboarding process for users, with clear tutorials or guided tours to help them navigate the app and access its key features easily.

Post-Release Maintenance

The journey doesn’t end with the app’s launch. Post-release maintenance is essential to ensure your app remains functional, secure, and up-to-date with the latest technology trends and regulations. Monitor user feedback closely and push updates that address bugs, introduce new features, or enhance performance.

Regular updates also help maintain user engagement and loyalty. For example, adding advanced AI-based health tracking or expanding the app’s telehealth services based on user needs can ensure long-term success.

Curious about how we handle post-release maintenance? Check out our comprehensive article:

Factors that Affect Costs of Building Medical Insurance Apps

Now, Serhii Ninoshvili, our PM Manager, will help us define key factors that can significantly influence the overall cost to develop a medical insurance app.

App Type

Different types of health insurance apps — such as those focused on patients, healthcare providers, or insurance companies — come with varying levels of complexity. For instance, an app designed for claims management may require more intricate backend support than a simple user interface for information access.

Platform (iOS, Android, Cross-Platform)

Developing for both iOS and Android typically incurs higher costs due to the need for platform-specific adjustments. Cross-platform frameworks like React Native can reduce the cost to develop a health insurance app by allowing for a single codebase.

Features and Functionality

The more advanced features your app offers — like claims management, payment integration, user profiles, and early diagnosis capabilities — the higher the development costs. Prioritize features that align with user needs and your business model to avoid unnecessary expenses.

UI / UX

The design of your health insurance app plays a crucial role in user experience and satisfaction. Key elements to focus on when you develop a health insurance app include intuitive layouts, clear navigation, accessibility functionality, and responsive design that adapts to various devices.

Backend Development

The backend handles server-side operations, database interactions, and business logic, enabling smooth communication between the app and the server. A well-structured backend not only supports efficient data processing but also contributes to a seamless user experience by allowing quick access to information and services.

Third-Party Integrations

You can integrate your healthcare app with Epic EHR to ensure seamless and efficient health record management. Integrating third-party APIs for functionalities such as payment processing, chat functionality, or data analytics can raise the cost to develop a medical insurance app. However, these integrations can significantly enhance the app’s capabilities, making it more competitive.

Testing and Quality Assurance

Rigorous testing is essential for any health app, especially considering the sensitive nature of healthcare data. Investing in quality assurance upfront can help avoid costly fixes later.

Maintenance and Updates

Regular maintenance is necessary to keep the app compliant with healthcare regulations and responsive to user needs. Set aside a budget for ongoing maintenance to ensure the app remains functional and aligned with evolving market requirements.

4 Ways to Reduce the Cost of Health Insurance App Development

By employing strategic approaches, you can effectively minimize the development costs while creating a high-quality health insurance app.

Outsource the Development

Consider outsourcing development to regions with lower labor costs while still maintaining high quality. Collaborating with an experienced health insurance app development company can lead to significant savings without compromising the end product development.

Need help building a custom health insurance app? Let’s create it together!

Validate Your Idea

Conduct thorough market research and gather user feedback during the ideation phase. This validation process helps identify the most valued features, allowing you to avoid investing in unwanted functionalities.

Create an MVP

Starting with an MVP that focuses on core functionalities can minimize initial costs. Launch the MVP to gather user feedback, which can guide further health insurance application development and feature enhancement based on actual user needs.

Use Third-Party Resources

Leverage existing platforms and APIs for functionalities instead of developing everything from scratch. This approach can save both time and money, allowing you to focus resources on unique features that differentiate your app.

Another notable project was with Caspar Health, where we focused on modernizing their mobile app’s user interface and adding vital rehabilitation tracking features. Caspar’s app also integrates with life insurance providers, ensuring a smooth experience for users managing their health benefits.

By enhancing the app’s accessibility and ensuring compliance with international standards, our development team significantly improved patient engagement and therapy outcomes.