How to Develop Women’s Health App
Women’s health has been covered in myths and taboos for hundreds of years and many still follow them even though it can cause permanent damage to a woman’s health.
And that is all considering that each woman’s health itself is really individual, thus, requires a personal approach. These are some of the many reasons why FemTech apps are now a whole separate industry and help women worldwide be more aware of their health.
In fact, the women’s health apps industry is projected to have an average annual growth of 18,9% percent between 2021 and 2026. This shows us that demand for such apps is upward sloping and the market still has a lot of niches.
Such a demand makes perfect sense — apps make it significantly easier for women to track their health as well as for healthcare workers to provider better services:
- Have a regular overview of menstrual cycles.
- Help to control pregnancy and birth control taking.
- Help to manage the treatment of diseases.
- Support the lives of women with breast cancer & others.
So, if you’d like to contribute to helping women have better control over their health by developing an app, modify or support your existing solution, or simply learn more about it — welcome!
✅ Top Things Worth Attention When Developing Women’s Health App
In this section, we’ll cover how to make sure that user data is highly protected and which processes you can automate with an app. Additionally, we’ll give you some advice on how you can make the app more user-friendly, and how planning can save you time & money.
High-level data security is a must-have for apps that work with sensitive user data due to several reasons:
- Data leaks & frauds became more technologically advanced — even though security levels constantly get improved, hackers still find breaches in systems.
- Medical apps like yours work with highly sensitive data. Thus, leaking can be not only harmful to one’s feeling of privacy but can cause psychosomatic damage & stress as well.
Not to mention that some users may not want to share their health information like menstrual cycle details or symptoms in the app. So, to make them feel safe, you should let them know that their information is secure and private.
You can use different features to enable security:
- Multi-factor authentication. It can include password, security token, one-time passcode, phone call verification, personal security questions as well as biometric features: fingerprinting, facial ID verification, or voice recognition.
- End-to-end encryption. It’s a type of encryption where only a sender and a recipient are able to access messages.
- Device fingerprinting, which is used to identify a user’s device — operating system, IP address, location, time, screen size, etc. Then, if any of these parameters change, users get notified.
- Real-time fraud notifications.
Another essential thing needed to protect user data and enable security is regulatory compliance. However, the number & types of regulations you need to comply with highly depends on the country of your registration and where your users come from.
Most apps need to comply with GDPR, HIPAA, and PIPEDA:
- GDPR (General Data Protection Regulation) is a key data privacy EU law that covers businesses registered in the European Union as those who work with EU citizens’ data.
- HIPAA (Health Insurance Portability and Accountability Act of 1996) — the US federal law that determines national health-related data protection standards.
- PIPEDA (Personal Information Protection and Electronic Documents Act) is a data privacy law for Canada that contains a security framework for organizations.
We won’t go into much detail since there’s an informative guide on our blog, dedicated to:
- Whether or not you need to comply with any of these regulations.
- What can await you if you violate them.
- All details regarding being compliant.
Women’s health tracking apps are really beneficial in terms of automating certain aspects of the workflow.
For offline businesses, women’s health apps are really beneficial in terms of automating certain aspects of the workflow. For example, registering patients or booking appointments.
If you start an online business, you simply won’t have to organize these parts, which makes the whole process more flawless.
To be more specific, you can automate these parts of the workflow:
- Interviewing patients before the appointment.
- Processing payments.
- Clarifying prescriptions. If a patient forgets how, what, and when to do something, they can simply double-check it on the app.
Mono- & Multifunctionality
There are a bunch of apps targeted at different health aspects from menstrual cycle tracking to breast cancer control that can be organized in 2 ways:
- Specializing in only one area of women’s health.
- Offering features for various purposes combined.
Some existing solutions that offer features for multiple aspects of women’s health don’t allow using them simultaneously — users have to switch modes, which isn’t quite convenient and user-friendly.
Our recommendation would be the following: if you want to add features for several women’s health aspects, make them accessible within one mode, yet, on different screens so that the app isn’t too bulky.
For this purpose, you should think out the app’s structure well in advance.
Additionally, it’s reasonable to tell your developers about all your plans in advance. If they’ll know what structure you want in the beginning, they’ll be able to help you define a cost-saving and time-efficient way to meet your needs.
The women’s health industry is full of distorted and harmful facts that many people still believe to be true. To prevent damage due to unawareness and increase the general level of knowledge, it might be a great idea to provide a lot of educational content and place links to reliable sources of relevant information in your app.
The content can include:
- Visual content — explanatory videos, pictures, anatomical reviews, etc.
- Nutrition plans. For example, you can add products that one should and shouldn’t eat during menstruation or ovulation.
Similar information is available in many apps, however, the importance of this information isn’t explained. To make sure that the content actually contributes to awareness, we’d recommend:
- Placing the information on the main screen.
- Sending push notifications and reminders (while users are on the app as well).
- Creating achievements or offering rewards (in-app points, badges, merch, etc.) for using educational content & others.
For example, Flo sends its audience messages and reminders “Now, it’s the best time of your cycle. It’s your time to shine” while they’re using the app from time to time. With the message, they instantly offer to learn about why it’s so.
After clicking on the “Learn” button, they take a user to a sort of chat with the medical specialists who tells them information with explanations, myth-busting, and advice on the topic.
⚙️ Top Features of a Women’s Health Tracking App
In this section, we’ll review the main features that you can add to your app.
Keep in mind that you don’t have to include all the features in one app — for your use case, you might need only a couple.
# 1: Sign Up & Profiles 🔐
The sign-up process should be easy & fast so that the process isn’t repellant. In the very beginning, you can either ask for no information or for a common one needed for registration — email/phone number and name.
Even though it’ll be enough for people to start using your app, you’ll most likely have to ask for more details later when filling in a medical profile.
It might be a great idea to offer Social Sign Up, sign up with an Apple ID or Google account to save users’ time, and use it as an additional marketing tool.
Even though it’s not likely that many people would feel comfortable sharing their experience in your app since the topics might be too personal, those who will can greatly contribute to spreading awareness.
# 2: Medical Profile 📝
This feature can vary depending on the type of your app. However, there’s certain information that you might ask for any use case to fill in the medical profile like age, weight/height, whether or not they’re on birth control, etc.
It might be a good idea to ask for users’ gender/pronouns. Even though people might have to use your app because of physical needs, they might not identify as a woman. So, to create a personal user experience and friendly, trusting space, you can take it into account as well.
Some information is essential, however, you should make the fill-in optional. Even if users won’t be able to get proper services, the choice should be up to them since some of them may feel too sensitive and need time to be able to share this info in the app.
# 3: Well-Being & Symptom Check-Ups 📲
To enable the main benefit of a regular overview of women’s health, you should add daily well-being and symptom check-ups to your app.
At first, you can ask about users’ current mood, how much sleep they had today, libido, secretion, symptoms, etc.
To better address each user, you can offer to add customized questions to daily check-ups. In this way, you provide a personalized experience as well as cover the needs of all users. It might be a good idea to store the check-ups to enable tracking changes, dynamics, general tendencies, etc.
For the same purpose, you can add a bar for notes and comments to cover some symptoms that aren’t in the questions or need some specifications.
# 4: Menstrual Cycle Tracking ⭕
Many women’s health tracking apps are dedicated to tracking menstrual cycles. The functionality can include:
- Menstrual cycle tracking & prediction.
- PMS symptoms tracking.
- Ovulation calculation.
- Graphs (length of the cycle, length & intensity of the period, etc.).
Additionally, you can add a calendar feature for women to visualize cycle phases, track the duration of each conveniently, and try to predict each phase as well as determine when things go off.
# 5: Pregnancy Control 👶
The Pregnancy Profile feature in the app can include info like gestational age, resumable birth date, etc.
Since pregnancy experience is as beautiful as it is painful for many women, it’s important to allow them to picture pleasant moments of it. Think about adding a journal for positive moments (baby’s first kick, for example).
You can also add another journal for medical purposes only. There, pregnant women can write down body changes, emotional state, concerns, and other health changes.
Additionally, you can add:
- Lists with meal recipes.
- Lists with medications that aren’t allowed during pregnancy & risks/side-effects of taking them.
- Physical exercise for pregnant & others.
# 6: Birth Control Tracking 💊
To cover the needs of those who use hormonal birth control methods, you can add a tracking feature since, normally, finding a suitable hormonal contraceptive is a long & delicate process.
The functionality can include:
- Reminders to take birth control pills.
- Side-effects checkers — rash, changes in secretion, pains, etc.
- Screen for notes & others.
Additionally, you can either allow customizable checkers to cover those who use less widely used birth control methods like IUDs, contraceptive implants, patches, etc.
# 7: Breast Health Control 📊
Since breast health is a really important part of women’s health, you can add features for its control.
Its functionality can consist of:
- Breast exams, ultrasound results uploading.
- Changes tracker: breast lumps, pains, etc.
- Self-examination guides.
- Cancer prevention, control & others.
Additionally, you can ingrate a certain AI software into your app for it to analyze the data and make assumptions on whether or not something is off, recommend making doctor appointments, etc.
# 8: Forums 💬
To form a community around your app, you can create forums on various social media or online platforms. It can help you build up trusting, friendly relationships with your audience.
However, these forums should be regulated and curated by medical specialists so users don’t give harmful advice.
Additionally, you can add a Bad Word Filter feature so there will be no bullying, swear words, provocative phrases, etc. To enable such, you can use such APIs as Microsoft Azure Content Moderato, Perspective, etc.
It might be a good idea to organize educational lectures, speeches, or discussions to increase awareness right on these forums.
# 9: Urgent Help 📞
To help women in emergency cases like sudden or premature labor, pains during pregnancy, severe vaginal bleeding, and other urgent women’s health issues that require immediate medical help.
You can place an “Urgent help” button somewhere on the screen, add a separate screen for all contact information, and offer users to upload the contacts to their phone contacts list.
# 10: Push-Notifications 🔔
Push-notifications can be really useful in a variety of ways if organized correctly.
You can add push-notifications to:
- Remind users to do daily check-ups.
- Pill reminders.
- Send personalized offers.
- Retarget audience.
- Inform about upcoming events like lectures & others.
# 11: 3rd-Party Integrations 🤖
If you’d like to enable physical indicators measuring (heart rate, activities like daily steps or running, weight) and transfer the data into your app, you can offer users to connect their BLE devices (fitness bands, smart scales, etc.) with the app.
Such a connection can be done by using an API like HealthKit from Apple. Surely, there are certain devices designed for women’s health specifically.
At Stormotion, we have experience in enabling data transactions from cadence & heart rate sensors into the Platoon Fit app. It’s a fitness project that pays special attention to health monitoring gadgets.
If you’d like to learn more about it, feel free to read the case study on our website:
Additionally, there’s a bunch of other Tech Stack that you can use for your women's health app:
- Calendar APIs: Google Calendar, Nylas, Zoho, etc.
- Push-notification APIs: OneSignal or Pusher.
- Chat APIs: Sendbird, Stream, Vonage, and others.
- Video session APIs: Agora, Twilio, etc.
💰 What Affects Women Health Tracking App Development Costs
To properly perform budgeting of your project, it’s important to make cost predictions, which is quite a challenge since each case is unique and you can’t know all the pitfalls that await you and will require financial resources.
Yet, you still should take certain aspects of the process into account since they impact the costs:
- Number & complexity of features.
- The technology of development used.
- Third-party integrations (if there will be any).
- An hourly rate of your development team.
💡 Takeaways: Female Health Tracking App
Women’s health apps cover a lot of health aspects and are of good use for women on a daily basis. However, medical attention and regular check-ups at the doctor's office are essential.
That's why the app can be presented rather as a helpful part of the healthcare routine that allows tracking period & predict it to be more prepared, capturing body changes to describe them to a doctor in detail, and so on.
Our team would like to thank you for willing to contribute to this industry since it was taboo for centuries — we need to make the life of women easier & safer!
If you need any help with the development, have questions left or want to contact us for any other reason, feel free to reach out. We’d be happy to help you!