Published: May 6, 2021
14 min read
Last updated: May 2, 2022
In this article, you'll learn:
✅ Top Things Worth Attention When Developing Women’s Health App
⚙️ Top Features of a Women’s Health Tracking App
💰 What Affects Women Health Tracking App Development Costs
💡 Takeaways: Female Health Tracking App
Women’s health has been full of myths and taboos for hundreds of years, and unfortunately, many still believe in them.
That is all considering that each woman’s health itself is of course individual and requires a personal approach. These are some of the many reasons why FemTech apps are now a whole separate industry and help women all over the world.
When building a women’s health tracking app for period tracking, ovulation and fertility, etc., it’s important to take consultations with medical professionals (image by Nasir Uddin)
In fact, the industry of women’s health apps is projected to have an average annual growth of 18,9% between 2021 and 2026. This shows that the demand for such apps is only growing, and the market still has a lot of niches.
Such a demand makes perfect sense, too — apps can make it significantly easier for women to track their health, as well as for healthcare workers to provide better services to help millions of women:
So, if you’d like to contribute to helping women control their health by developing an app, modify or improve your existing solution, or simply learn more about it — welcome!
In this section, we’ll cover how to make sure that user data is highly protected and which processes you can automate with an app. Additionally, we’ll give you some advice on how you can make your app more user-friendly, and how planning can save you time & money.
High-level data security is a must-have for apps that work with sensitive user data due to several reasons:
Not to mention that some users may not want to share their health information like menstrual cycle details or symptoms in the app. So, to make them feel safe, you should make sure, as well as let them know that their information is secure and private.
You can use different features to enable security:
A women health tracking app development should be secure yet easily accessible to women (image by Karolina Olejniczak)
Another essential thing needed to protect user data and enable security is regulatory compliance. However, the number & types of regulations you need to comply with highly depend on the country of your registration and where your users generally come from.
Most apps need to comply with GDPR, HIPAA, and PIPEDA:
We won’t go into much detail since there’s an informative guide on our blog, dedicated to:
How to Make Sure Your App or Website is HIPAA, PIPEDA & GDPR Compliant
Women’s health tracking apps are really beneficial in terms of automating certain aspects of the workflow.
For offline businesses, women’s health apps are really beneficial in terms of automating certain aspects of the workflow. For example, registering patients or booking appointments.
If you start an online business, you simply won’t have to organize these parts, which will make the whole process more flawless.
Period tracking app development can help women share details with their doctors and track health concerns (image by Nasir Uddin)
To be more specific, you can automate these parts of the workflow:
There are a bunch of apps targeted at different health aspects from menstrual cycle tracking to breast cancer control, etc., that can be organized in 2 ways:
A period tracking mobile app can have additional features like pregnancy tracker, fertility calendar, general health tracker, blood pressure data, etc. (image by Bettina Szekany)
Some existing solutions that offer features for multiple aspects of women’s health don’t allow using them simultaneously — users have to switch modes which isn’t that convenient and user-friendly.
Our recommendation is the following: If you want to add features for several women’s health aspects, make them accessible within one mode but on different screens so the app isn’t too “bulky.”
For this purpose, you should think out the app’s structure well in advance.
Additionally, it’s reasonable to tell your developers about all of your plans in advance, too. If they know what structure you want in the beginning, they’ll be able to help you define a cost-saving and time-efficient way to meet your needs.
The women’s health industry is full of distorted and harmful facts that many people still believe to be true. To prevent damage due to unawareness and increase the general level of knowledge, it might be a great idea to provide a lot of educational content and place links to reliable sources of relevant information in your app.
Such content may include:
Women health tracking apps can have various educational content apart from main features like period tracker (image by SongSong)
Similar information is available on many apps, however, the importance of this information isn’t explained. To make sure that the content actually contributes to more awareness, we recommend:
For example, Flo sometimes sends its audience messages and reminders such as “Now is the best time of your cycle. It’s your time to shine” while they’re using the app. With such messages, they instantly offer their audience to learn more about the topic and why certain things are the way they are.
After clicking on the “Learn more” button, they take the users to a sort of a chat with a medical specialist who then shares all the information with explanations, myth-busting, and advice on the topic.
In this section, we’ll review the main features that you can add to your app.
Keep in mind that you don’t have to include all the features in one app — for your particular use case, you might just need a couple.
The sign-up process should be easy & fast so that the process isn’t “repellant.” At the very beginning, you can either ask for no information at all or for something common like email and/or phone number and name.
Even though that should be enough for people to start using your app, you’ll most likely have to ask for more details later when filling in a medical profile.
Period tracking apps track each phase of the cycle but can as well include features of general health and wellness apps (image by Bettina Szekany)
It might be a great idea to offer Social Sign Up, so letting people sign up with Apple ID or a Google account to save users’ time and use it as an additional marketing tool.
Although it’s not likely that a lot of people will feel comfortable sharing their experience on your app since the topics might be too personal, those who will can greatly contribute to spreading awareness.
This feature can vary depending on the type of your app. However, there’s certain information that you might ask everyone to fill in on their medical profile like age, weight/height, whether or not they’re on birth control, etc., no matter their particular use case.
It might also be a good idea to ask for users’ gender/pronouns. Even though people might actually use your app because of physical needs, they might not identify as a woman. So, to create a personal user experience and a friendly, trustworthy and safe space, you can take that into account as well.
A detailed health profile is a must-have for period tracking apps, general health and fitness apps that are available in the market (image by Arnas Goldberg)
Some information is essential, however, you should make the fill-in optional. Even if users won’t be able to get all proper services, the choice should be left up to them because some of them may feel too sensitive or self-conscious and need time to be able to share such info on your app.
To enable the main benefit of a regular check-up of a woman’s health, you should add daily well-being and symptom check-ups to your app.
A mobile app for women with a period tracker can have features for digital consultation with medical professionals from the women’s healthcare industry (image by Tina Singh)
At first, you can ask about users’ current mood, how much sleep they got today, libido, discharge, any symptoms, etc.
To better address each user, you can offer to add customized questions to daily check-ups. Thus, you’ll be able to provide a personalized experience, as well as cover the needs of all users. It might be a good idea to store the check-ups to be able to track changes, dynamics, general tendencies, etc.
For the same purpose, you can add a separate bar for notes and comments to cover some symptoms that aren’t in the questions or need some specifications.
Many women’s health tracking apps are dedicated to tracking menstrual cycles. The functionality can include:
Mobile apps for women like birth control app or fertility tracker app can take app this as an example (image by Kimia Badiei)
Additionally, you can add a calendar feature for women to visualize cycle phases, conveniently track the duration of each cycle, and try to predict each phase as well as determine when things go off.
The Pregnancy Profile feature in your app can include info like gestational age, resumable birth date, etc.
A mobile app for women to track their health (image by Rudi Hartono)
Since experience with pregnancy is as beautiful as it is painful for many women, it’s important to allow them to picture and remember its pleasant moments. Think about adding a journal for positive moments (baby’s first kick, for example).
You can also add another journal for medical purposes only. There, pregnant women can write down body changes, their emotional state, any concerns that might come up, and other health changes.
Moreover, you can add:
To cover the needs of those who use hormonal birth control methods, you can add a tracking feature since, normally, finding suitable hormonal contraception is a long & delicate process.
An app for women to have better control of their health (image by Zuzanna Cwiakala)
The functionality may include:
Furthermore, you can allow customizable checkers to cover those who use less widely used birth control methods like IUDs, contraceptive implants, patches, etc.
Since breast health is a really important part of women’s health, you can add features for its control.
An app for women to have better control of their health (image by Maria Clara Irisarri)
Its functionality can consist of:
Additionally, you can ingrate a certain AI software into your app for it to analyze data and make assumptions on whether or not something is off, recommend making doctor appointments, etc.
To form a community around your app, you can create forums on various social media and online platforms. That can help you build a trusting and friendly relationship with your audience.
An app for women to have better control of their health (image by HealthyWomen)
However, these forums should be regulated and curated by medical specialists so users don’t give harmful advice.
Additionally, you can add a Bad Word Filter feature so there is no bullying, swear words, provocative phrases, etc. To enable such, you can use such APIs as Microsoft Azure Content Moderato, Perspective, etc.
It might also be a good idea to organize educational lectures, speeches, or discussions to increase awareness right on these forums.
To help women in emergency cases like sudden or premature labor, pains during pregnancy, severe vaginal bleeding, and other urgent health issues that require immediate medical help, you can place an “Urgent help” button somewhere on the screen, add a separate screen for all the contact information, and offer users to upload the contacts to their phone contacts list.
Push notifications can be really useful in a variety of ways if organized correctly.
An app for women to have better control of their health (image by NOPE Creative)
You can add push notifications to:
If you’d like to enable physical indicators measuring (heart rate, activities like daily steps or running, weight) and transfer the data into your app, you can offer users to connect their BLE devices (fitness bands, smart scales, etc.) to the app.
Such a connection can be done by using an API like HealthKit from Apple. Surely, there are certain devices designed for women’s health specifically.
At Stormotion, we have experience in enabling data transactions from cadence & heart rate sensors into the Platoon Fit app. It’s a fitness project that pays special attention to health monitoring gadgets.
If you’d like to learn more about it, feel free to read the case study on our website:
Platoon Fit: Case Study
Additionally, there’s a bunch of other Tech Stack that you can potentially use for your women's health app:
To be able to properly set a budget for your project, it’s important to make cost predictions, which can be quite a challenge since each case is unique and you can’t know all the pitfalls that await you and will require financial resources.
Nevertheless, you should take certain aspects of the process into account since they’ll definitely impact the costs:
Women’s health apps cover a lot of health aspects and are of good use for women on a daily basis. However, medical attention and regular check-ups at the doctor's office are essential.
Therefore, the app you develop can be presented rather as a helpful part of one’s healthcare routine that allows tracking and predicting periods to be more prepared, capturing body changes to describe them to a doctor in detail, and so on.
Our team would like to also thank you for being willing to contribute to this industry since it has been taboo for too many centuries, and we need to try to make the life of women easier & safer!
If you need any help with the development, have questions left or want to contact us for any other reason, feel free to reach out. We’d be happy to help you!
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