How to Make an Own Yoga app like Asana Rebel?
Nowadays yoga has turned from an exotic Brain-Mind-Body practice into one of the most popular wellbeing routines. When combined with mobile technologies — another obvious trend of the last decade and now on — it usually results in a tremendous success.
Moreover, everything seems so that the popularity of yoga apps will only grow.
It becomes clear as a day if you think of 2019-2020 coronavirus lockdowns. All over the world billions (and we’re not exaggerating) of people were locked in their homes for weeks. And for most of them mobile applications turned out to be universal helpers in everything from food delivery and entertainment to online education and home yoga classes.
That’s why mobile-centric companies experienced worldwide lockdowns as an opportunity to grow and scale while for traditional online businesses it became one of the biggest challenges of the XXI century so far.
How do you know it’s not an idle talk? Check Google Trends! It’s impossible not to notice huge leaps in Google searches for yoga apps worldwide (!) in Dec-Jan 2019-2020 and March 2020, when the most strict measures were taken:
The same idea is also proven by the following numbers (taken from this statistics):
- The global yoga market size is estimated to be $80 billion.
- There are over 300 million yoga practitioners worldwide.
It shows us that yoga app development has a great potential that isn’t going to decrease soon. Actually, if you think about building your own application, you probably can find yourself in one of these 2 categories:
- You’re either a yoga studio owner or teacher (in other words, you have a running offline business in this industry) who wants to have more tools to retarget and retain your audience and do it more efficiently. Moreover, you can not only cover your existing customers but reach out to a much wider audience.
- Or you’re a Startup Company in this field that doesn’t have any offline yoga-related business but has a unique idea and vision on how to help yoga practitioners with their challenges.
Before we dive into the details of developing a yoga application, let’s imagine a portrait of typical yoga practitioners, their pain points and ways you can help them.
🧘♀️ Yoga App Users: Their Pain Points and Your Solutions
If you want to successfully target those yoga students who have high chances of becoming your paying customers, it’s important to outline their key characteristics. Here they are:
|Age||Millennials (between 20 and 35 years old)|
|Paying Ability||Have a stable income, a ready-to-buy audience|
|Traits||Healthy lifestyle fan, communicative, social media fan|
What pain points do they have and which “cure” can you offer them?
|Problem ❗️||How you can help 💡|
|They want to practice yoga at home (for example, because they just don’t have enough time to visit a studio — just like mothers on maternity leave) but need some guidance.||You can offer them yoga video classes that they can either watch online or offline.|
|They are about to try yoga for the first time and have no idea how to do it right.||You can use built-in chat and build a bot to provide users with consultations on different yoga types (for example, to choose between Iyengar, Ashtanga Vinyasa or Jivamukti), right technique etc.|
|Offline customers of your yoga studio would like to have more possibilities to interact with your brand online.||You can let them pay for the club membership, talk to teachers, see the training schedule and play online lessons — all through the app.|
So what are the reasons to develop an app for yoga? Take a look at the reasons below and the answer will appear on its own!
🏬 Why Build an App for a Yoga Studio?
A mobile application can be a powerful enhancement to your business. The best thing about yoga app development for your existing business is that it can be used for both acquiring new customers and retaining existing ones.
Thus, your target audience is:
Your customers (or potential customers who are considering this opportunity right now) that are looking for a deeper and more personal interaction with your teachers/studio and people that match your buyer portrait but located in other cities and regions.
When developing a yoga application, it opens a new window of opportunities for you: it makes possible to provide your services to people who can’t visit your studio physically (for example, because they live in another city) but who are willing to watch your online classes, have an ability to chat with your teachers, etc.
Therefore, the main reasons to create a yoga app for your studio are:
- You will be able to support a more personalized relationship with your customers.
- It is also possible to reach a new audience with your sessions and sell yoga exercise packs not only to people in your region, but all over the globe.
- Stay online! Hold yoga sessions and never let your business stop as you can interact with anyone, no matter where they are physically located.
- You will have more tools to retain clients.
- Customers will be able to pay for the membership plans online on a recurring basis in a couple clicks from their smartphone.
👨💻 Why Develop an App for a Yoga Startup?
Just like for classical businesses, it’s quite reasonable for Startups to create an App. The stats from the Yoga Alliance’s Report prove this idea:
- 98% of yoga practitioners consider their level as beginner-intermediate. Therefore, they need some guidance and assistance — a pain-point that you can target.
- 59% of people who do yoga, practice it at least once a week. It means they’ll have a repeated need in your application.
- Yoga practitioners are usually good-earners, so it’s also a ready-to-pay audience, which you are targeting.
- As an online and mobile-centric business you'll be able to interact with any of your users, any time, from anywhere — something that traditional offline businesses can only be jealous of.
As a Startup, you could target, for example, the following audience:
Individual yoga practitioners of a beginner/intermediate level who do yoga on their own 2 times per week and seek for professional guidance and tips.
The key challenge here is your USP (Unique Selling Point) — in other words, what you’re going to offer your audience so you stand out from what your competitors already provide and why your audience is going to pay for your product. Think carefully about it.
Yet, no matter what audience you want to target, it’s still important to build a good (from the technical perspective) product. What features should be on your list? Let’s find out!
📱 Top Yoga App Features to Consider
# 1: Registration 🔐
Whoever your users are, they expect to get personalized content. Also, registration is especially important if you plan to implement some in-app purchases (for example, online yoga courses/videos). It will help to link a specific user to his purchases so they don’t get lost if he uninstalls the app or changes his device.
However, don’t forget that users are usually annoyed by a long and complicated registration process. A Social Login Feature, or Passwordless Email/SMS Sign Up is something that can help: it allows reusing data from social networks (like Facebook or Twitter) to create the in-app profile or just receive a “magic” link to your email, which redirects you back as a registered user once clicked.
Also, don’t make the registration mandatory. Always leave an option to skip the registration and come back to this process later, once you really need data from the user (for payment etc.).
# 2: Yoga Sessions 🧘♂️
This is one of the key yoga app features that your audience expects to see in any case. We’re talking about online yoga classes. Actually, there are plenty of ways to provide such content:
- It may be videos recorded by your teachers or you (if you’re running your separate studio).
- You can use images to demonstrate exercises (like in the Pocket Yoga app).
- As a kind of an intermediate option, it’s also possible to create animations that will show the right technique (like in the 5 Minute Yoga Workouts app).
- You may even run live yoga sessions!
Based on our experience, we’d recommend you to make own yoga app with the first option. Why? Because it looks more natural, provides more value than a simple animation or static image and promotes you or your teachers to the audience. Moreover, it initiates a deep connection between you and your audience, if they see a real person speaking from the screen.
What is also great about the Yoga Sessions feature is that you can organize it in any convenient way. Here are a few ideas for you:
- Create curated collections to satisfy users with different needs.
- Offer guided classes that take place in the real-time to support and help users during the whole session.
- Develop long-term workout plans (from several weeks and up to a month) in which different exercises combined to reach a specific result.
# 3: Push Notifications 🔔
Finally, don’t forget about Push Notifications. There are plenty of ways to use them as you develop an app for yoga. For example:
- Encourage them to participate in your sessions regularly.
- Remind users of upcoming events.
- Inform the audience when new yoga exercise collections are available.
Push Notifications are a powerful retargeting tool so we strongly recommend you to add it to your yoga app features MVP list.
# 4: eStore 🛍
Yoga industry is much bigger than just exercises and meditation courses. For example, people also need a convenient outfit, mats and bags for them, towels, blocks and straps, meditation seating and so on.
So although it’s not really an MVP-feature, if you’re selling some of these goods, it’s possible to create a yoga app that will also work as an online marketplace. According to some studies, mobile apps are even a better solution for retail purposes than a website since:
- Apps have a 120% higher conversion rate.
- People browse 286% more products using their mobile devices.
- The add-to-basket rate is also higher (up to 90%).
Therefore, you can greatly increase your key sales metrics.
# 5: Blog 📰
Usually, this feature doesn’t fit the MVP list so we’d recommend to keep it for the coming updates after your app gets a Proof of Concept. The good news is that it can be useful to both types of projects. Why?
Because people enjoy interesting and useful content. No matter whether you plan to build an app for a yoga studio or a Startup with online yoga courses, your audience is likely to get more info on different techniques and methods, news etc.
What is also great about the Blog Feature is that nowadays people are open to sharing something they like. It means that they can repost your blog posts on their social media pages and become your brand promoters among friends and relatives.
# 6: Coach Q&A 💬
We see this feature as a part of your possible monetization strategy since it provides your audience with some advanced possibilities (this is especially true for Startups). Yet, if you’re developing a yoga application to supplement your offline business, it may be reasonable to consider it free-of-charge and use as a powerful tool to build a strong relationship between your studio and customers.
As you might have guessed from the name, the feature is nothing else but a chat with a yoga coach that can help with exercise technique or answer some organizational questions related to your studio.
# 7: Gamification 🏅
People like challenges. It means you can use them to keep users interested in frequent interactions with your brand. Providing the audience with a feeling of accomplishment is one of the best ways to keep your retention rate high.
A great way to implement this feature is to reward users with badges as they get some achievements (complete a course, work out a few days in a row and so on).
# 8: Events 🏃♀️
If you’re holding yoga training, the chances are high that you also have some offline events — like outdoor sessions, practice with invited yoga gurus etc.
Therefore, you can make own yoga app that will keep users informed about such activities. As a result, more people will know about your initiatives and join them which means that your customer base will remain active and enthusiastic.
However, this feature may be also useful for Startups that want to build a strong community around their apps. Just remember the Nike+ training — they have nothing to do with official Nike representatives and are completely based on the enthusiasm of local users.
⚙️ Tech Stack For Yoga App Development
Here are some technical tools that your Tech Partner can use to keep the good price-quality ratio and deliver your application on time:
- Facebook Mobile SDKs can be helpful in many different ways: a fast sign up process, analytics, monetization, providing customer support through Messenger etc.
- If you want to create a yoga app with in-app payments, Stripe or Braintree SDKs are definitely the best options.
- Firebase SDK can be used in many ways. For example, you can implement the Push Notifications feature. Also, you can use the Firebase Console on your first stages to avoid building a separate Dashboard.
📚 Case Study: Pocket Yoga, Find What Feels Good
Before we finish, let’s review a few yoga app examples to see how the mentioned above theory meets the practice.
Pocket Yoga & Pocket Yoga Teacher
This Startup is a perfect example of how you can connect instructors and learners by developing a yoga application.
The Pocket Yoga application is designed for those who want to practice yoga. The most remarkable features are:
- The exercise database includes over 200 illustrated poses (moreover, each goes with the voice instructions, description and benefits).
- Users can choose practice sets created by professional teachers.
- Another idea you can reuse when developing a yoga application is letting users play music from their device’s library or other apps in place of the default music.
But the guys went for more than this! They’ve also delivered the Pocket Yoga Teacher app. As you can guess from its name, the application is designed for yoga instructors. What are they able to do?
- Create, edit and share yoga practice sets.
- Editing possibilities are quite broad: teachers are allowed to change the order and duration of poses, adjust the voiceover, add music.
What is the monetization model? Paid downloads. The Pocket Yoga app costs $2.99, while the teacher’s version is going to cost $9.99.
Find What Feels Good (FWFG) Yoga with Adriene
The FWFG application is a great example of how you can build an app for a yoga studio or your own brand. Adriene is a yoga instructor, actor and co-founder of the online yoga library. Her whole app is built around the idea of creating a strong and successful community that connects health experience to real faces.
The monetization strategy is based on the subscription model: from $9.99 a month to $99.99 a year with a 7-30 free trial period. For this money, people can access the following functionality:
- 100+ hours of HD videos.
- Possibility to download content for offline use.
- The comment section for community members to share their ideas and opinions.
- Social sharing.
As you can see, the set of features is quite basic. Yet, the app has an average rating of 5 stars (the best possible) based on 2200+ ratings so the things are going quite well for Adriene.
💰 Cost to Make a Yoga App
Here are the estimate of costs to build a yoga app from the Stormotion Team:
So the yoga app development costs are between $20-25,000 including the extra features and about $13-18,000 without them.
We used an average rate $45/hour that is quite standard for Eastern Europe. If you want to get a more accurate estimate of costs to develop a yoga app, provide us with the details of your project by hitting the button at the end of the article.
Yoga app development is a good idea for both Businesses and Startups operating in this industry:
- If you have your own studio, you can make own yoga app to build a stronger relationship with your customers and encourage them to interact more often with your brand.
- However, there are many yoga app examples that initially started as small startups but managed to grow into big products.
Looking for a perfect Tech Partner that will help to deliver your Yoga App? Contact Stormotion by hitting the button below and we’ll shake the yoga industry together!