project

MobiLoud

Web-to-App ConversionApp PlatformWebViewAndroid StudioXcodeKlaviyo

MobiLoud is a mobile app development platform that helps businesses convert their websites into fully functional mobile apps. The platform offers a user-friendly interface, simplifying the creation, management, and launch of custom applications. MobiLoud enables businesses to engage customers through native mobile experiences while providing features to optimize app management and distribution across app stores.

Additionally, MobiLoud offers services like custom design, UI/UX optimization, analytics, and marketing support to guide businesses throughout the app development process.

Year

2019

Country

UK

Team

4 people

Commits

3324

Development

235 weeks

Challenge

MobiLoud faced several challenges in ensuring smooth development and maintenance, particularly due to the complexity of the platform and the global, remote nature of the development team.

MobiLoud approached us to support the development and ongoing maintenance of their mobile app development platform. Our role was to act as a support team, handling and fixing bugs and issues raised by users.

The main issue was the coordination required between teams across different time zones, leading to inefficiencies and delays in addressing bugs and updates.

Additionally, maintaining the app's quality and performance while adding new features and resolving user-reported bugs became increasingly time-consuming, especially as MobiLoud rapidly scaled.

The testing and bug resolution process required significant manual effort to ensure consistency and functionality.

Product

Process

Stormotion served as MobiLoud’s dedicated support team, focusing on bug fixes and addressing user-reported issues such as non-responsive buttons or dark mode problems.

We prioritized bug reports from the product owners, dedicating 80% of our efforts to resolving these issues. Effective communication was key, as our team worked remotely across different time zones.

A Project Manager, two developers, and a QA Engineer collaborated closely, particularly with the Indian-based team, to streamline coordination and improve development speed.

Solution

To address MobiLoud's challenges, we streamlined the development process by gaining direct access to their configuration generator. This allowed us to quickly create custom test setups, reducing issue resolution time and speeding up bug fixes.

The improved testing process enabled faster updates, fostering more creative solutions and boosting app quality.

Product

Enhanced collaboration with the Indian-based team ensured smoother implementation and consistent app updates. This efficient approach led to a more reliable app with improved features, supporting MobiLoud’s growth and success.

Success for MobiLoud from a:

PM Perspective

Our collaboration with MobiLoud enabled rapid bug fixes and continuous app updates. By streamlining the configuration process and accessing the configuration generator, we reduced troubleshooting time, maintaining a steady development pace. This allowed MobiLoud to focus on scaling the platform and adding new features without being held back by maintenance tasks.

Development Perspective

We successfully integrated several key features, including Klaviyo for push notifications, local notifications, and Facebook social login. These integrations were crucial in enhancing the app's functionality, improving user engagement, and streamlining the sign-in process.

QA Perspective

In our QA process, we focused on ensuring the app’s stability and usability across a variety of configurations. Our team conducted extensive testing for each new feature and bug fix, with particular attention to the reliability of notifications and user interactions.

This rigorous testing process helped identify and address issues early, ensuring the app delivered a seamless experience for users and maintained its performance across multiple environments.

Client's Perspective

Overall Business / Roadmap Perspective

We contributed to a 15% improvement in user engagement, primarily through the successful integration of push notifications and social login features. The app now supports up to 10,000 active users per month, with plans to scale further.

Our improvements in the development cycle, combined with faster bug resolution times, enabled MobiLoud to focus on long-term strategic growth, introducing new features and expanding their user base with greater ease.

Tech Stack

  • WebView

  • GitHub

Testimonials

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"The Stormotion team quickly became our team for everything Native app-related. It would be hard to name all the things that we built over the many years we worked together, but overall, I think we had a good partner who was able to adapt the way we worked, and the way they worked. So that we could ultimately build a product that had the quality that we wanted and with the speed that we wanted."

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"Stormotion stood out because of their focus on Bluetooth-connected products. They weren't just app developers, they understood the unique challenges of building mobile app experience for hardware products. Their collaborative approach, technical expertise, and ability to quickly grasp the vision of the North Guardian app made it clear that they were the right fit."

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"Stormotion has really delivered on their promises. They’ve been very transparent about their progress, flexible in reacting to changes, and solution-focused in overcoming challenges. If they didn’t know something, they would find out, which gave us great confidence in their ability to go the extra mile."

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"We originally got in touch with Stormotion from our original app developer. And very soon we found real value in choosing Stormotion, because they previously had real valuable experience on the field – digital apps working in the realm of EV charging. So, it was really a no-brainer for us to to go with them."

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"I had meetings with 30 different agencies and the team at Stormotion gave me the most confidence to go forward. With them you feel like you've got a kind, knowledgable & conscientious team behind you. So I was 100% sure that they're going to be able to deliver our project!"

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"If you're thinking of going to Stormotion, you're going to have a very easy team to talk to, to communicate with, to understand what you want to do. They will tell you if you're barking up the wrong tree and are going to waste your time and money. I'd say "give it a go!" and I thoroughly recommend Stormotion."

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"Given a tough budget and a lack of knowledge in our own engineering team, we quickly came to Stormotion. We had already worked together on previous projects, and I knew that, based on React Native, we could have one engineer responsible for it. That was just amazing because I could really focus on our customer side, knowing that the mobile application for the testers was in very good hands."

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"Trust Stormotion. Work with them on your road map, on your technical debt. Also, expect feedback because the team is eager to do this. It's what I value and, I think, many startups value."

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"I highly recommend Stormotion as a service provider for app development. They're young, flexible, dynamic, creative and very fast. The cost of planning and implementation is also reasonable. As they use "pay as you go", have a good plan first – then the result also will be satisfactory."

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"Working with Stormotion was a blast! The Project Managers, and especially Alex, are always there for you when you need them to go the extra mile. And it's very easy to communicate with them. Whether it's something urgent or whether it's a bigger task, like building the structure of the architecture, I always felt like I was treated very well. Stormotion delivered a great app experience from day one."

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