Feel amazing is an inspirational project by Ailsa Frank, a British hypnotherapist and motivational keynote speaker.
Nowadays people spend about 3 hours a day on their smartphones. It’s almost a full day every week that we devote to texting, watching funny cat videos, playing three-in-a-row games or buying stuff.
Yet, more and more people use their smartphones for purposes other than chatting, shopping or entertainment. For example, for self-improvement. That’s what Ailsa’s Project is aimed at.
Challenge
As it often happens, the app wasn’t a pilot product. Yet, it rather reshaped the whole concept than just supplemented the existing website.
Earlier, users had to buy courses online and would receive an email with a Dropbox link to watch the content. Feel amazing makes the whole process much more user-friendly, allowing users to buy and listen to courses right in the app.
Thus, it was crucial to ensure exceptional UX and intuitive navigation. Users should be able to easily find courses that match their needs, be able to use a convenient in-app audio player and freely reopen them when they use Feel amazing after a few days.
Process
The Stormotion Team got onboard at the Pre-Product Stage to build the development strategy from scratch. During a kick-off call at the very beginning we agreed on the general Scope of the project, Tech Stack and milestones.
To tackle the challenges Stomotion assembled a team of 2 Developers, a Designer, and a Project Manager.
Pre-Project - 4 Weeks
Agile Development - 25 Weeks
Release - 2 Weeks
Solution
The Feel amazing application helps people achieve their personal goals related to building confidence, fighting fears, taking control of addictions or mending relationships with loved ones.
The UI part of the app was created by the Designer on our side. The simple yet appealing interface helps to navigate the app and doesn’t distract users when they need to stay focused.
The app contains a number of sensitive topics but still can be useful to the younger audience. For that reason, we devoted special attention to the Child Lock feature that hides courses for adults.
Testimonials
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Todd Gilligan
Innovation Lead @ Force USA
"I had meetings with 30 different agencies and the team at Stormotion gave me the most confidence to go forward. With them you feel like you've got a kind, knowledgable & conscientious team behind you. So I was 100% sure that they're going to be able to deliver our project!"
Case studySteve Knight
Founder @ Art of Comms
"If you're thinking of going to Stormotion, you're going to have a very easy team to talk to, to communicate with, to understand what you want to do. They will tell you if you're barking up the wrong tree and are going to waste your time and money. I'd say "give it a go!" and I thoroughly recommend Stormotion."
Case studyJakob Hals
Director of Product Technology @ Norsk Lithium
"Stormotion stood out because of their focus on Bluetooth-connected products. They weren't just app developers, they understood the unique challenges of building mobile app experience for hardware products. Their collaborative approach, technical expertise, and ability to quickly grasp the vision of the North Guardian app made it clear that they were the right fit."
Case studyPauline Gugelot
Product Owner @ Milence
"Stormotion has really delivered on their promises. They’ve been very transparent about their progress, flexible in reacting to changes, and solution-focused in overcoming challenges. If they didn’t know something, they would find out, which gave us great confidence in their ability to go the extra mile."
Case studyClaudio Tesei
Head of Cloud Infrastructure @ Atlante
"We originally got in touch with Stormotion from our original app developer. And very soon we found real value in choosing Stormotion, because they previously had real valuable experience on the field – digital apps working in the realm of EV charging. So, it was really a no-brainer for us to to go with them."
Case studyPietro Saccomani
Founder @ MobiLoud
"The Stormotion team quickly became our team for everything Native app-related. It would be hard to name all the things that we built over the many years we worked together, but overall, I think we had a good partner who was able to adapt the way we worked, and the way they worked. So that we could ultimately build a product that had the quality that we wanted and with the speed that we wanted."
Case studyMax Sheidlock
Product Manager @ Userlutions
"Given a tough budget and a lack of knowledge in our own engineering team, we quickly came to Stormotion. We had already worked together on previous projects, and I knew that, based on React Native, we could have one engineer responsible for it. That was just amazing because I could really focus on our customer side, knowing that the mobile application for the testers was in very good hands."
Case studySzymon Sołtysiak
Head of Engineering @ Vermietet.de (ImmoScout24)
"Trust Stormotion. Work with them on your road map, on your technical debt. Also, expect feedback because the team is eager to do this. It's what I value and, I think, many startups value."
Case studyTino Marx
CTO @ CheckMyBus
"I highly recommend Stormotion as a service provider for app development. They're young, flexible, dynamic, creative and very fast. The cost of planning and implementation is also reasonable. As they use "pay as you go", have a good plan first – then the result also will be satisfactory."
Case studyGregor Herdmann
Founder & Co-CEO @ PaketConcierge
"Working with Stormotion was a blast! The Project Managers, and especially Alex, are always there for you when you need them to go the extra mile. And it's very easy to communicate with them. Whether it's something urgent or whether it's a bigger task, like building the structure of the architecture, I always felt like I was treated very well. Stormotion delivered a great app experience from day one."
Case study